It’s easy to allow significant decisions to weigh us down. One museum leader I spoke with described it as decision paralysis. He said, “I sit at my desk and think through things for hours, but don’t feel like I make any progress. It just consumes...
Writers Note- this is my first ‘tips’ format blog post. I’m trying this format to present a variety of topics more quickly. Let me know if you like this format, and I’ll do it more often. Team Decision Making We are operating in a time of...
I’ve had several conversations about member programs over the last few weeks. Some museums are discussing adding benefits to their membership as a retention measure as they either have been closed or are still closed. In today’s article, I’m going...
Make Sure These Basics Are Part of Your Reopening Plan While we all plan our active ‘reopen’ marketing campaigns, keep in mind that many people, especially past visitors, are already thinking about making a trip to your museums. More often than not, these...
As we all reopen, we want to make the most of our marketing campaigns when our budgets are more restricted than ever. In today’s post, I’m going to focus on a few tourism trends, and recommend a few tweaks to your reopening campaigns. Audience 1: Past...
The majority of museums receive over 80% of their visitation from people that live within 100 miles. As such, we are all generally in the same community. While there are six degrees of separation between any two people, in most communities, there are less than...
