In a zoo in Western Denmark, there were three monkeys in an enclosure. The zoo was brand new, and they were still making final touches to the animal’s environments. Within the monkey enclosure was a tall fruit tree. Naturally, the monkeys enjoyed eating the fruit...
Now more than ever, it’s easy to get lost in the day to day stresses and lose sight of the future. Most museums will reopen within the next three months, and the level of success we experience in the first six months after reopening will be fueled by the plans we...
Cleanliness and Your Museum Everyone is talking about the importance of cleanliness at tourism destinations due to the coronavirus right now. While cleanliness for health reasons is a critical discussion, in today’s post, I’m going to talk about neatness...
Uncertainty and Your Museum How reducing the uncertainty throughout your user experience will lead to more visitors and a better overall experience. One of the first things I do with any museums I’m helping is an uncertainty analysis. Pretend you are a person that...
Your Museum, Pricing, Value, and the Price of a Sandwich Regardless of where you are located, how busy you may be, or what goals you are attempting to achieve, you won’t get there by continually discounting. First, you won’t win a price war against all the...
A Museum and a Building – The Key Understanding Every Museum Decision Maker Must Embrace We all know the world is changing at breakneck speed. The way every one of us processes information is entirely different from even ten years ago. We live in a time in...
