by Frank Bennett | Oct 11, 2019 | Museum, Museum Marketing, Museum Strategy
Making the Most of Visitor Reviews Museums are part of the travel and leisure industry. As such, our reviews on a variety of sites like TripAdvisor and Yelp are critically important. The quality of our reviews relates to the experience our museum offers, and...
by Frank Bennett | Oct 6, 2019 | Museum, Museum Marketing, Museum Strategy
Museum Out Load! A few months back, I participated in a discussion in which a hundred people that typically do not go to museums were asked why this is the case. The answers were put into a word cloud, which showed which words were used most frequently. Three of the...
by Frank Bennett | Sep 29, 2019 | Museum, Museum Marketing, Museum Strategy
How You Present Pricing Makes a Big Difference Frequently, I get into conversations with museum decision-makers about potentially increasing the price of their admission. This is a common discussion as we are all on tight budgets, and every dollar matters to our...
by Frank Bennett | Sep 15, 2019 | Museum, Museum Marketing, Museum Strategy
Get Your Museum Involved with the Community It’s essential that museums are involved with their communities. It’s easy for museums to become forgotten, especially if they are not on major roads and/or have limited money for marketing. One of the most...
by Frank Bennett | Sep 6, 2019 | Museum, Museum Marketing, Museum Strategy
Museums as Storytellers An elementary schoolboy in Montana grew up in the late 40’s interested in everything related to dinosaurs. He dreamed of becoming a Paleontologist, but his academic results left something to be desired. In an article he wrote some years...
by Frank Bennett | Aug 30, 2019 | Museum, Museum Marketing, Museum Strategy
Create an Amazing Visitor Experience at Your Museum Here’s an exercise every museum should do once a year. If I was to ask you to break down a perfect ten experience at your museum, what would it look like? What would the visitor see? With whom would they...
