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Email Segmentation and Automation will Increase Museum Audience Involvement

Email Segmentation and Automation will Increase Museum Audience Involvement

by Frank Bennett | Jan 19, 2021 | Covid-19, Museum, Museum Marketing

As we all deal with varying degrees of decreased visitor numbers, it is more important than ever to increase current supporter involvement and gain new supporters through efforts beyond physical visitation.  In today’s article, I will discuss the importance of...
Want New Visitors? Don’t Ignore the Messenger!

Want New Visitors? Don’t Ignore the Messenger!

by Frank Bennett | Sep 24, 2020 | Covid-19, Museum, Museum Marketing, Museum Strategy

In the early 1980s, the Texas State Department of Transportation was spending over $20 million a year picking up highway litter. After researching the situation, they found that most people littering were blue-collar men in pickup trucks throwing bottles and cans out...
Make Sure These Basics Are Part of Your Reopening Plan

Make Sure These Basics Are Part of Your Reopening Plan

by Frank Bennett | Jun 23, 2020 | Covid-19, Museum, Museum Marketing

Make Sure These Basics Are Part of Your Reopening Plan While we all plan our active ‘reopen’ marketing campaigns, keep in mind that many people, especially past visitors, are already thinking about making a trip to your museums. More often than not, these...
Ten Ways to Maximize Your Museums Reopening

Ten Ways to Maximize Your Museums Reopening

by Frank Bennett | Jun 17, 2020 | Covid-19, Museum, Museum Marketing

As we all reopen, we want to make the most of our marketing campaigns when our budgets are more restricted than ever.  In today’s post, I’m going to focus on a few tourism trends, and recommend a few tweaks to your reopening campaigns. Audience 1:  Past...
Use Testimonials to Enhance Your Communications

Use Testimonials to Enhance Your Communications

by Frank Bennett | Jun 4, 2020 | Museum, Museum Marketing

The majority of museums receive over 80% of their visitation from people that live within 100 miles.   As such, we are all generally in the same community.  While there are six degrees of separation between any two people, in most communities, there are less than...
Trick to Increase Visitation by 10% Quickly

Trick to Increase Visitation by 10% Quickly

by Frank Bennett | May 26, 2020 | Museum, Museum Marketing

Trick to Increase Visitation by 10% Quickly Most of us have a location somewhere in our museums where we ask visitors, ‘How did you hear about us?’ While this is vital information, it only tells us where people that found our museum heard about you.  What about the...
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