As we all deal with varying degrees of decreased visitor numbers, it is more important than ever to increase current supporter involvement and gain new supporters through efforts beyond physical visitation. In today’s article, I will discuss the importance of...
In the early 1980s, the Texas State Department of Transportation was spending over $20 million a year picking up highway litter. After researching the situation, they found that most people littering were blue-collar men in pickup trucks throwing bottles and cans out...
Make Sure These Basics Are Part of Your Reopening Plan While we all plan our active ‘reopen’ marketing campaigns, keep in mind that many people, especially past visitors, are already thinking about making a trip to your museums. More often than not, these...
As we all reopen, we want to make the most of our marketing campaigns when our budgets are more restricted than ever. In today’s post, I’m going to focus on a few tourism trends, and recommend a few tweaks to your reopening campaigns. Audience 1: Past...
The majority of museums receive over 80% of their visitation from people that live within 100 miles. As such, we are all generally in the same community. While there are six degrees of separation between any two people, in most communities, there are less than...
Trick to Increase Visitation by 10% Quickly Most of us have a location somewhere in our museums where we ask visitors, ‘How did you hear about us?’ While this is vital information, it only tells us where people that found our museum heard about you. What about the...
