As many of us are now shifting back to focusing our marketing efforts on in-person visitation, I want to discuss an elementary travel building block that is sometimes under-appreciated. As organizations in the tourism space, we spend a lot of time creating materials...
We have all been in THAT meeting. Your team is bouncing around ideas, and someone comes up with something that sounds promising. Less than ten seconds later someone says, “We’ve tried that before, and it didn’t work.” Language like this...
As we all deal with varying degrees of decreased visitor numbers, it is more important than ever to increase current supporter involvement and gain new supporters through efforts beyond physical visitation. In today’s article, I will discuss the importance of...
Over the last six months, I have been excited to see the new digital programs implemented by museums worldwide. I’m excited about the creativity and ingenuity that has gone into truly unique new offerings that have gone from concept to launch amazingly fast in...
As we all struggle with revenue shortfalls, many museums are reducing the price of core offerings as an effort to bring in short-term dollars. Before cutting the price on your core offerings, consider a few fundamental pricing principles in order to maintain your...
In the early 1990s, downsizing became the hot trend throughout the for-profit corporate world. Companies would make deep employee cuts, causing profits (and often stock prices) to rise, making senior executives temporarily look like heroes. While this focus on...
