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One of the Most Common Innovation Blockers: “We’ve tried that Before”

One of the Most Common Innovation Blockers: “We’ve tried that Before”

by Frank Bennett | Jan 26, 2021 | Covid-19, Museum, Museum Strategy

We have all been in THAT meeting.  Your team is bouncing around ideas, and someone comes up with something that sounds promising.  Less than ten seconds later someone says, “We’ve tried that before, and it didn’t work.” Language like this...
Email Segmentation and Automation will Increase Museum Audience Involvement

Email Segmentation and Automation will Increase Museum Audience Involvement

by Frank Bennett | Jan 19, 2021 | Covid-19, Museum, Museum Marketing

As we all deal with varying degrees of decreased visitor numbers, it is more important than ever to increase current supporter involvement and gain new supporters through efforts beyond physical visitation.  In today’s article, I will discuss the importance of...
Grading Your Museums New Digital Offerings

Grading Your Museums New Digital Offerings

by Frank Bennett | Dec 21, 2020 | Covid-19, Museum, Museum Strategy

Over the last six months, I have been excited to see the new digital programs implemented by museums worldwide. I’m excited about the creativity and ingenuity that has gone into truly unique new offerings that have gone from concept to launch amazingly fast in...
The Pandemic, Pricing, and Your Museum

The Pandemic, Pricing, and Your Museum

by Frank Bennett | Nov 5, 2020 | Covid-19, Museum, Museum Strategy

As we all struggle with revenue shortfalls, many museums are reducing the price of core offerings as an effort to bring in short-term dollars.  Before cutting the price on your core offerings, consider a few fundamental pricing principles in order to maintain your...
MUSEUM QUICK TIP – You Can’t Shrink Your Way to Growth

MUSEUM QUICK TIP – You Can’t Shrink Your Way to Growth

by Frank Bennett | Oct 27, 2020 | Covid-19, Museum, Museum Strategy

In the early 1990s, downsizing became the hot trend throughout the for-profit corporate world.  Companies would make deep employee cuts, causing profits (and often stock prices) to rise, making senior executives temporarily look like heroes. While this focus on...
Reader Question – Our Museum is going to close for six months.  Should we keep posting on social media?

Reader Question – Our Museum is going to close for six months.  Should we keep posting on social media?

by Frank Bennett | Oct 19, 2020 | Covid-19, Museum, Museum Strategy

Question from Reader – Our Museum is going to close for six months.  Should we keep posting on social media? Answer- First, sorry to hear that your museum is going to close temporarily. I know this is a tough decision. The short answer is an absolute, yes! It would be...
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