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Reader Question – Our Museum is going to close for six months.  Should we keep posting on social media?

Reader Question – Our Museum is going to close for six months.  Should we keep posting on social media?

by Frank Bennett | Oct 19, 2020 | Covid-19, Museum, Museum Strategy

Question from Reader – Our Museum is going to close for six months.  Should we keep posting on social media? Answer- First, sorry to hear that your museum is going to close temporarily. I know this is a tough decision. The short answer is an absolute, yes! It would be...
Want New Visitors? Don’t Ignore the Messenger!

Want New Visitors? Don’t Ignore the Messenger!

by Frank Bennett | Sep 24, 2020 | Covid-19, Museum, Museum Marketing, Museum Strategy

In the early 1980s, the Texas State Department of Transportation was spending over $20 million a year picking up highway litter. After researching the situation, they found that most people littering were blue-collar men in pickup trucks throwing bottles and cans out...
How to Have Better Meetings and Make Winning Decisions Every Time

How to Have Better Meetings and Make Winning Decisions Every Time

by Frank Bennett | Sep 7, 2020 | Covid-19, Museum, Museum Strategy

I’ve recently had a few conversations with museum leaders concerning team decision making struggles. With the world changing at breakneck speed, we are all tasks with starting new initiatives, changing existing programs, and in some cases, doing away with...
Creating Life Changing Digital Programs for Your Museum – 15 Minute Video

Creating Life Changing Digital Programs for Your Museum – 15 Minute Video

by Frank Bennett | Aug 31, 2020 | Covid-19, Museum, Museum Strategy

Creating Life-Changing Digital Programs for Your Museum – 15 Minutes Earlier this month, I gave a 15-minute talk at the SAQA Fiber Art Symposium 2020.  The title of the presentation was “Creating Life Changing Digital Programs for Your Museum.”  In the presentation, I...
How Some Museums Are Finding Sunlight in the Storm

How Some Museums Are Finding Sunlight in the Storm

by Frank Bennett | Aug 16, 2020 | Covid-19, Museum, Museum Leadership

As I speak with other museum professionals, I’m seeing a growing number of examples illustrating that perhaps the biggest COVID-19 challenge may not be outside forces, but rather our perceptions of what these forces mean.  Many articles discuss the importance of...
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