Over the last six months, I have been excited to see the new digital programs implemented by museums worldwide. I’m excited about the creativity and ingenuity that has gone into truly unique new offerings that have gone from concept to launch amazingly fast in response to the pandemic.    

Whenever we launch programs outside of historical perceptions of what is possible, there are always influencers who do not believe the new offerings will work.  Every innovation comes with its own naysayer.  It just comes with the territory.  In this article, I will talk about one of the most common traps organizations run into while in the early stages of launching something great. 

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