One of the hottest topics in the museum space is the great resignation. According to the Bureau of Labor Statistics, over 8 million US employees quit their jobs in August and September. Over 10 million jobs are currently available in the US. While the museum sector...
We have all been in THAT meeting. Your team is bouncing around ideas, and someone comes up with something that sounds promising. Less than ten seconds later someone says, “We’ve tried that before, and it didn’t work.” Language like this...
Over the last six months, I have been excited to see the new digital programs implemented by museums worldwide. I’m excited about the creativity and ingenuity that has gone into truly unique new offerings that have gone from concept to launch amazingly fast in...
As we all struggle with revenue shortfalls, many museums are reducing the price of core offerings as an effort to bring in short-term dollars. Before cutting the price on your core offerings, consider a few fundamental pricing principles in order to maintain your...
Trick to Increase Visitation by 10% Quickly Most of us have a location somewhere in our museums where we ask visitors, ‘How did you hear about us?’ While this is vital information, it only tells us where people that found our museum heard about you. What about the...
