So, you claim that you want to shake things up, come up with new ideas, implement true out-of-the-box innovations. One of the most important steps toward this goal is creating a team that will drive discussions that take you far from the current perceptions driving...
As museums, the way we operate on a daily basis is familiar and comfortable. We have done it over and over, there is little operational risk, we have deep knowledge of the process, and we have years of experience. We feel safe repeating core business practices that...
One of the hottest topics in the museum space is the great resignation. According to the Bureau of Labor Statistics, over 8 million US employees quit their jobs in August and September. Over 10 million jobs are currently available in the US. While the museum sector...
As many of us are now shifting back to focusing our marketing efforts on in-person visitation, I want to discuss an elementary travel building block that is sometimes under-appreciated. As organizations in the tourism space, we spend a lot of time creating materials...
We have all been in THAT meeting. Your team is bouncing around ideas, and someone comes up with something that sounds promising. Less than ten seconds later someone says, “We’ve tried that before, and it didn’t work.” Language like this...
