So, you claim that you want to shake things up, come up with new ideas, implement true out-of-the-box innovations. One of the most important steps toward this goal is creating a team that will drive discussions that take you far from the current perceptions driving...
As museums, the way we operate on a daily basis is familiar and comfortable. We have done it over and over, there is little operational risk, we have deep knowledge of the process, and we have years of experience. We feel safe repeating core business practices that...
As many of us are now shifting back to focusing our marketing efforts on in-person visitation, I want to discuss an elementary travel building block that is sometimes under-appreciated. As organizations in the tourism space, we spend a lot of time creating materials...
As I speak with other museum professionals, I’m seeing a growing number of examples illustrating that perhaps the biggest COVID-19 challenge may not be outside forces, but rather our perceptions of what these forces mean. Many articles discuss the importance of...
More than ever, this is the time to over-communicate! Stress and anxiety are high, and everyone one of us has fears about the future. Making matters worse, many of us have more idle time than ever, so our minds get locked into spending hours considering worst-case...
