So, you claim that you want to shake things up, come up with new ideas, implement true out-of-the-box innovations. One of the most important steps toward this goal is creating a team that will drive discussions that take you far from the current perceptions driving...
In late 2021, Dollar Tree ended over 35 years of offering everything in the store for $1 per item. Bowing to increase logistic and labor costs, the Fortune 500 firm increased the price of every single item in their stores at all 15,000 locations. Most items were...
As we all struggle with revenue shortfalls, many museums are reducing the price of core offerings as an effort to bring in short-term dollars. Before cutting the price on your core offerings, consider a few fundamental pricing principles in order to maintain your...
In the early 1990s, downsizing became the hot trend throughout the for-profit corporate world. Companies would make deep employee cuts, causing profits (and often stock prices) to rise, making senior executives temporarily look like heroes. While this focus on...
Question from Reader – Our Museum is going to close for six months. Should we keep posting on social media? Answer- First, sorry to hear that your museum is going to close temporarily. I know this is a tough decision. The short answer is an absolute, yes! It would be...
