Dollar Tree and Your Museum

Dollar Tree and Your Museum

In late 2021, Dollar Tree ended over 35 years of offering everything in the store for $1 per item.  Bowing to increase logistic and labor costs, the Fortune 500 firm increased the price of every single item in their stores at all 15,000 locations.  Most items were...

Friday Museum Marketing Tidbit – August, 23, 2019

Handling General Emails and Phone Calls About a year ago a friend of mine sent a ‘test’ email to the info@ general email addresses at 15 museums asking for information on group tours. He did this to see the variety of responses he would receive. Six of the...