Make Sure These Basics Are Part of Your Reopening Plan While we all plan our active ‘reopen’ marketing campaigns, keep in mind that many people, especially past visitors, are already thinking about making a trip to your museums. More often than not, these...
As we all reopen, we want to make the most of our marketing campaigns when our budgets are more restricted than ever. In today’s post, I’m going to focus on a few tourism trends, and recommend a few tweaks to your reopening campaigns. Audience 1: Past...
The majority of museums receive over 80% of their visitation from people that live within 100 miles. As such, we are all generally in the same community. While there are six degrees of separation between any two people, in most communities, there are less than...
Trick to Increase Visitation by 10% Quickly Most of us have a location somewhere in our museums where we ask visitors, ‘How did you hear about us?’ While this is vital information, it only tells us where people that found our museum heard about you. What about the...
In a zoo in Western Denmark, there were three monkeys in an enclosure. The zoo was brand new, and they were still making final touches to the animal’s environments. Within the monkey enclosure was a tall fruit tree. Naturally, the monkeys enjoyed eating the fruit...
