Note – Occasionally I write on topics unrelated to the museum sector. This is an article about banking and brand equity. One of an organizations most valuable assets is its brand equity. It takes years for a brand to build a level of trust, loyalty, and...
So, you claim that you want to shake things up, come up with new ideas, implement true out-of-the-box innovations. One of the most important steps toward this goal is creating a team that will drive discussions that take you far from the current perceptions driving...
In late 2021, Dollar Tree ended over 35 years of offering everything in the store for $1 per item. Bowing to increase logistic and labor costs, the Fortune 500 firm increased the price of every single item in their stores at all 15,000 locations. Most items were...
As museums, the way we operate on a daily basis is familiar and comfortable. We have done it over and over, there is little operational risk, we have deep knowledge of the process, and we have years of experience. We feel safe repeating core business practices that...
One of the hottest topics in the museum space is the great resignation. According to the Bureau of Labor Statistics, over 8 million US employees quit their jobs in August and September. Over 10 million jobs are currently available in the US. While the museum sector...
