Articles
Free Resources to Help Your Museum Become World Class
What is True at Truist?
Note - Occasionally I write on topics unrelated to the museum sector. This is an article about banking and brand equity. One of an organizations...
A Key to Innovation Driving Team Meetings
So, you claim that you want to shake things up, come up with new ideas, implement true out-of-the-box innovations. One of the most important steps...
Dollar Tree and Your Museum
In late 2021, Dollar Tree ended over 35 years of offering everything in the store for $1 per item. Bowing to increase logistic and labor costs, the...
Innovation and The Power of the Status Quo
As museums, the way we operate on a daily basis is familiar and comfortable. We have done it over and over, there is little operational risk, we...
The Great Resignation and the Museum Industry
One of the hottest topics in the museum space is the great resignation. According to the Bureau of Labor Statistics, over 8 million US employees...
Hurdles That Limit Your Museum’s Admissions
As many of us are now shifting back to focusing our marketing efforts on in-person visitation, I want to discuss an elementary travel building block...
One of the Most Common Innovation Blockers: “We’ve tried that Before”
We have all been in THAT meeting. Your team is bouncing around ideas, and someone comes up with something that sounds promising. Less than ten...
Email Segmentation and Automation will Increase Museum Audience Involvement
As we all deal with varying degrees of decreased visitor numbers, it is more important than ever to increase current supporter involvement and gain...
Grading Your Museums New Digital Offerings
Over the last six months, I have been excited to see the new digital programs implemented by museums worldwide. I'm excited about the creativity and...
The Pandemic, Pricing, and Your Museum
As we all struggle with revenue shortfalls, many museums are reducing the price of core offerings as an effort to bring in short-term dollars. ...
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