It’s getting harder for museums to get attention as people are crushed with more information than ever. I help museums find more potential visitors and turn visitors into long term supporters by implementing marketing, communication, and retention programs that have led to results in other organizations. The result is a healthier, growing museum on a path to a more sustainable future.
My name is Frank Bennett and I love Museums! My goal is to help 10,000 museums get more visitors, engage their audience, make a bigger impact, and ultimately achieve greater success.
About Frank Bennett Museum Consulting
I love museums and believe the importance of the cultural contribution the museum community makes is growing daily. Museum’s influence, inspire, and add to the global dialogue on all topics. In a growingly divisive world, museum professionals offer respectful, professional platforms from which to ask the most important question of all: We ask people to consider. By introducing our visitors to experiences beyond their world view, we influence viewpoints, and ultimately, increase consideration and empathy. There is no greater need in our modern world.
Over the last 20+ years, I have had extensive experience in leadership, strategy, and marketing both in the for profit and nonprofit spaces. From 2011 until 2021, I was the CEO of The National Quilt Museum. During the ten years that I was on the team, the museum grew over 50% in visitation, annually welcoming visitors from all 50 states and over 40 countries. The museum has a global audience that takes advantage of its in-person and online exhibitions and educational programs. The museum in hundreds of publications including CNN Travel, National Geography, The Chicago Tribune, and the Kelly Clarkson Show. In 2017, The National Quilt Museum was named one of the ‘Top 25 Museums in the South’ by Southern Living Magazine. Paducah is a UNESCO Creative City. I’m honored to have played a role in helping this museum grow over the last ten years.
In 2021, I left the museum to work on other projects and spent more time with my family. These days, I split time between work in different industries. When I’m not working with museums, I’m involved with economic development work in the Western Kentucky area.
My museum consulting firm is made up of me and a small team of specialized consultants. Fill out a contact form or send us an email and let us know what is going on at your museum. I will introduce you to whichever of my five cats decide to walk in from of the Zoom screen and we will chat about how to make your museum break through barriers and achieve the best results ever.
Check out my latest article
What is True at Truist?
Note - Occasionally I write on topics unrelated to the museum sector. This is an article about banking and brand equity. One of an organizations most valuable assets is its brand equity. It takes years for a brand to build a level of trust, loyalty, and community...